Numero Tres

Renovating My Advertising

8/16/20261 min read

scrabble tiles spelling out the word gender on a wooden table
scrabble tiles spelling out the word gender on a wooden table

Finally, on my third night: fourteen people came to see the show — and not a single straight man got up to leave!

I had an epiphany last night.

Why not use the first question I posed on the back of my flier as the new tagline: How Much of Gender Is Performance?

Miss Ratt is keen on the idea. He said the new tagline intrigued him

Could this be the answer to balancing the sex, intellectual, and humor?

I emailed the Edinburgh Fringe website editors and they were very accommodating. They are patient with Artists as we explore and refine our messaging.

This is perhaps the greatest trial of our Fringe education: how to find your audience.